How to do SEO for a website
Let’s look at 10 essential SEO for beginners tips that you can use to improve your website right now
- Do keyword research and use relevant terms
- Page Titles
- Meta Descriptions
Do keyword research and use relevant terms
Keywords play an important role in SEO. A keyword indicates the main topic of your article and it’s what makes it possible for people to find your article once they make an online search for a topic of interest.
A keyword is essentially what people will type in when searching for something. This is why you should make sure your keyword aligns with the search intent of your target audience. It can be a short keyword like ‘digital marketing’ or a long-tail-keyword such as how to create a good digital advertising campaign’.
Shorter keywords usually have a higher search volume. This means they can be more difficult to rank for. Long-tail-keywords have a lower search volume, but in comparison, they are very specific. The advantage being that you are able to target the exact audience interested in that. It’s best to go for a mix of both – long-tail and short – keywords.
Furthermore, it’s ideal to consider search volume and rank difficulty of the keyword intended on being used. The search volume indicates how often people search for this specific keyword. A higher search volume means that people are more interested in this topic. The rank difficulty, on the other hand, indicates how difficult it will be to rank in search engine results.
Keywords are vital, but are not the only component to optimizing a website. You need to focus on other important aspects to boost traffic.
Let’s look further at some strategic ways to optimize your website
Optimizing page titles is part of technical SEO, and is a good starting point when using keywords for SEO.
A page title describes the main subject of your page and shows up as the first line of a search results entry to let both Google and searchers know exactly what the page is about.
In many cases, the page title may be the same as the headline for a blog post or the name of the page (like “about” or “services”), but it doesn’t have to be. You can use SEO software like to tweak the SEO title to improve search ranking potential.
The best practice when writing page titles is to use your target SEO keywords or keyword phrase at the start of the page title. That’ll make sure that it’s seen as more relevant. Also, more practically, your page title won’t get cut off in mobile SERPs, which can happen on small screens
What is a meta description? A meta description is the small blurb that appears underneath your website on the SERP that includes information about your page. It is designed to provide users with a brief summary of the content on your page so that users know if the page will answer their question. Traditionally, meta description length has maxed out at 155 characters, with the exception of experimental periods such as when Google temporarily extended the length to a 320-character meta description length.
Why should I care about meta description length?
It is important to stay within the character limit on the meta description length to avoid having part of your description get cut off by the search engine and appear incomplete in the SERP. Staying within the meta description length will help to attract consumers attention better